This condition is conveyed Lexus General Manager Mark Templin North America, as quoted by The Wall Street Journal on Monday (4/18/2011) this. "This momentum will last some time. In fact, we currently have in the proper position for sale, as well as the budget," adds Templin.
In the first three months of this, Lexus sales fell to 4.4 percent, though overall car market rose. Among the brand luxury cars, Lexus is now slipping in third place behind BMW and Mercedes. This condition has weakened Toyota in recent years, coupled with a series of cases of recall, including recall that experienced last year on some Lexus models.
The most severe, with the occurrence of accidents that befall a California highway patrol officer and three members of his family when he was driving a Lexus ES. The trigger, related to the gas pedal in the carpet.
According to auto analysts in the U.S., Lexus sales waterfall opened the door for BMW AG, Daimler AG, Audi-Volkswagen, and General Motors to reach new customers in the luxury car segment. In fact, it took Lexus 10 years since entering the U.S. in 1990 to overtake the competitors.
Until the third month of 2011, Cadillac sales rose 38 percent over the same period last year. Likewise with Mercedes and BMW, to attract consumers, they give incentives to dealers.