PT Astra Honda Motor (AHM) market control automatic motorcycle (scooter) amounted to 52.23 percent with sales of 518,136 units and focus on that market segment to win the competition. "In August, our production capacity to reach four million units and about 50 percent for production scooter," said Executive Vice President Director of AHM Johannes Loman, said here Tuesday. He said the current AHM scooter sales have reached more than 50 percent, beating motorcycle sales.
"Trends in demand for motorcycles in the country also leads to a scooter. Skutik demand growth is high, especially from women," she said. He said women control about 39 percent of scooter sales in the first quarter AHM 2011 reached 518,136 units. In addition, continued Johannes Loman, scooter demand also began to spread, not only in big cities, tp also in areas that most of the way facilities are good. Scooter market growth, recognition, greater than the motorcycle category. In 2006, for example, controls only 8.3 percent scooter motorcycle market in Indonesia. But in four years, the scooter is controlled 45.64 percent of the national motorcycle market with sales of 3.376 million units in 2010. Added Director of Marketing AHM Auddie A Wiranata, currently Honda's scooter market leader in Indonesia.
"In this quarter we controlled 52.23 percent of the scooter market," he said. Based on data from Indonesian Motorcycle Industry Association (AISI) in the first quarter 2011 sales reached 992,051 units scooter or 49.75 percent of the national motorcycle sales. Of this amount AHM controls 52.2 percent or 518,136 units, then Yamaha's controlled 44.8 percent with sales of 444,192 units, and Suzuki of three percent with sales of 29,723 units. "Honda was on pretty much compared to its competitors in the scooter market," said Auddie. Admittedly, the models vary skutik become a mainstay of Honda's playing on scooter segment. Honda's first entry into the scooter segment in 2006 with Vario models, then in 2008 issued a second scooter Beat, and in 2010 issued a flagship scooter PCX upper class, in addition to modern retro model Scoopy.