New Full Size Accord that was launched on February 23, 2011 was a bestseller. During March, the New Full Size Accord sold 237 units, an increase of 6 percent compared to the previous month which sold more than 223 units. That number makes the Accord as the ruler of the medium class sedan by reaching 27% of the market. Honda premium sedan has sold over 463 units throughout Indonesia.
The press release mentions PT Honda Prospect Motor, Honda's total sales in the first quarter in 2011 has seen an increase over the same period in previous year. Throughout the first three months of this year, Honda recorded sales of 13,679 units, an increase compared to the year 2010, which recorded as many as 13,364 units. This conclusion was supported by increased sales of nearly all Honda products in each class.
In the sedan segment, Honda sedan sales increased 16.7% compared to previous months, rather has increased from 636 units to 742 units in March. The amount is supported by increased sales of all Honda products in the sedan segment. Until the end of March 2011, total sales of the Honda sedan in the first quarter of 2011 has reached 1569 units and a market share of 17.3%.
Meanwhile, the new Honda Civic, 173 units sold in March last year, increased by 63% compared to the previous month which sold 106 units. With these figures, the Honda Civic has sold over 291 units throughout Indonesia in 2011 and Indonesia market share of 12%.
All New Honda City recorded sales of 332 units in March, increased by 8% compared to sales in February 2011, who recorded as many as 307 units. Until now, the All New Honda City has achieved sales of 815 units throughout Indonesia with 34% market share in the mini-class sedan.
The achievement is also common for the Honda CR-V. Until the first quarter in 2011, Honda CR-V remains the largest market share in its class that is as much as 32%, with sales figures in 2011 has reached 3899 units. In March, Honda CR-V successfully sold over 1741 units, an increase of 77% compared to the previous month which sold 979 units.
In the MPV segment, the Honda Freed is achieved sales of 1454 units in March 2011, increased 58% compared to the previous month which sold 915 units. In total, sales of Honda Freed from January to March, there were 3460 units and has achieved market share in the MPV class as much as 13%. While the premium MPV segment, the All New Honda Odyssey successfully sold 36 units in March 2011.
All New Honda Jazz, which would soon make changes to the model, in March last year of 220 units sold, a market share of 35% in segments Hatchback. Thus, the All New Honda Jazz has achieved total sales of 4674 units throughout Indonesia during the first quarter of 2011.
"In general, Honda sales in the first quarter in 2011 is quite good, where nearly all Honda products to increase sales. We are confident with the performance of sales of products that continue to improve in their respective classes, as well as a variety of products that will be our refreshment lalukuan, Honda sales in the year 2011 will be better, "said Jonfis Fandy, Marketing & aftersales service director of PT Honda Prospect Motor.
